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MASCO CORP /DE/ (MAS)·Q4 2024 Earnings Summary

Executive Summary

  • Q4 revenue declined 3% to $1.83B as Kichler divestiture and FX weighed; adjusted operating margin expanded 140 bps YoY to 15.9% and adjusted EPS rose 7% to $0.89, marking a seventh straight quarter of YoY margin expansion .
  • Segment performance mixed: Plumbing sales -1% with adjusted margin +40 bps to 16.8%; Decorative Architectural sales -6% but adjusted margin +290 bps to 17.7%, aided by inventory timing and cost actions .
  • 2025 outlook: sales down low-single digits (roughly flat to up LSD ex-divestiture and FX), Masco operating margin ~18%, Plumbing and Decorative margins 19.0–19.5%, and EPS $4.20–$4.45; guidance includes net impact of recently enacted China tariffs with mitigation plans under way .
  • Capital returns and balance sheet: $268M of Q4 buybacks (3.3M shares), dividend raised 7% to $0.31/quarter, liquidity $1.63B; free cash flow “over $900M” in 2024 and gross debt/EBITDA 1.9x support continued buybacks/M&A (~$600M in 2025) .
  • Potential stock catalysts: continued margin expansion despite flattish volumes, tariff mitigation progress, pro paint strength vs DIY softness, and reiterated 2026 margin targets (Plumbing 20%, Decorative 19–20%, Masco 18.5%) .

What Went Well and What Went Wrong

  • What Went Well

    • Seventh consecutive quarter of YoY margin expansion; Q4 adjusted operating margin +140 bps YoY to 15.9% and adjusted EPS +7% to $0.89 (“strong operating results”) .
    • Decorative Architectural margin improved to 17.7% in Q4, helped by inventory timing and cost savings; pro paint up high-single digits in Q4 .
    • Strong cash generation and returns: free cash flow over $900M; liquidity $1.63B; Q4 buybacks $268M; 12th consecutive annual dividend increase (+7% to $0.31/qtr) .
    • Quote: “Our performance in the fourth quarter marked the seventh quarter in a row of year-over-year margin expansion.” — Keith Allman .
  • What Went Wrong

    • Top line pressure: Q4 net sales -3% to $1.83B; North America down 4% in local currency; Decorative sales -6% (ex-divestiture and FX, Deco local currency +5%) .
    • Gross margin (adjusted) down 30 bps YoY to 34.8% in Q4; Decorative faced an unfavorable price-cost relationship in Q4 .
    • Macro/tariffs headwinds: 2025 market view flat to down LSD; newly imposed 10% China tariffs represent ~$45M annualized gross headwind before mitigation on ~$450M China imports (80% Plumbing/20% Decorative) .

Financial Results

Consolidated – headline metrics

MetricQ4 2023Q3 2024Q4 2024
Revenue ($USD Millions)$1,882 $1,983 $1,828
Diluted EPS (GAAP)$0.85 $0.77 $0.85
Adjusted EPS ($)$0.83 $1.08 $0.89
Gross Margin % (reported)34.7% 36.6% 34.7%
Gross Margin % (adjusted)35.1% 36.7% 34.8%
Operating Margin % (reported)13.1% 18.0% 15.9%
Operating Margin % (adjusted)14.5% 18.2% 15.9%
  • YoY (Q4): Revenue -3% (1.828B vs 1.882B), adjusted EPS +7% ($0.89 vs $0.83), adjusted op margin +140 bps (15.9% vs 14.5%) .
  • QoQ (Q4 vs Q3): Revenue seasonally lower; margins and EPS lower sequentially vs Q3 peak; management highlighted inventory timing in paint and normal cadence .

Segment breakdown (Q4 2024 vs Q4 2023)

SegmentNet Sales Q4'23 ($M)Net Sales Q4'24 ($M)Adjusted Op Margin Q4'23Adjusted Op Margin Q4'24
Plumbing Products1,204 1,189 16.4% 16.8%
Decorative Architectural677 639 14.8% 17.7%
Total Company1,882 1,828 14.5% 15.9%

KPIs and cash/returns

KPI20232024
Liquidity ($B)$1.634 $1.634
Working capital as % of sales (LTM)16.0% 15.1%
Receivable days52 51
Inventory days77 72
Payable days70 70
Net cash from operating activities ($M)1,413 1,075
Capital expenditures ($M)243 168
Free cash flow (mgmt comment)“over $900M” (2024)
Q4 Share repurchases$268M (3.3M shares)
Dividend (declared)$0.31/quarter (+7%)
Gross debt/EBITDA1.9x (year-end)

Notes: Decorative Architectural Q4 had a mid-single-digit inventory timing benefit to sales; all else equal this is a headwind to early 2025 comps .

Guidance Changes

MetricPeriodPrevious GuidanceCurrent GuidanceChange
Adjusted EPSFY 2025$4.20–$4.45 New
Sales growth (reported)FY 2025Down low-single digits; roughly flat to up LSD ex-divestiture (-2%) and FX (-1%) New
Operating margin (Masco)FY 2025~18% (vs 17.5% in 2024) New
Plumbing marginFY 2025~19.0–19.5% New
Decorative Architectural marginFY 2025~19.0–19.5% New
Decorative salesFY 2025Down mid-single digits; roughly flat ex-divestiture New
Plumbing salesFY 2025Flat to up low-single digits New
Dividend2025 annual$1.24/share (+7% YoY; $0.31/qtr) New
Capital expendituresFY 2025~$175M New
Buybacks/M&A deploymentFY 2025~$600M New
Tax rate assumptionFY 2025~24.5% New
Avg diluted sharesFY 2025~211M New
TariffsFY 2025Guidance includes net impact of China tariffs; ~$450M China imports; 10% tariff ≈ $45M annual gross headwind before mitigation New
2026 margin targetsFY 2026As provided 1 year agoReiterated: Plumbing 20%; Decorative 19–20%; Masco ~18.5% Reiterated

Earnings Call Themes & Trends

TopicQ-2 (Q2’24) Prior MentionsQ-1 (Q3’24) Prior MentionsCurrent Period (Q4’24)Trend
Margins and cost actionsAdj. OP margin 19.1%; adj. EPS +1%; reiterated full-year adj. EPS $4.05–$4.20 Adj. OP margin 18.2%; adj. EPS +8% YoY Adj. OP margin 15.9% (+140 bps YoY), adj. EPS +7% YoY expansion continues; seasonal Q4/Q1 dip
Pro vs DIY paintDeco sales -7%; margins steady; no explicit pro/DIY split in 8-K Deco sales -3%; adj. margin 18.1% Pro up HSD; DIY down MSD; inventory timing aided Q4 paint Pro strength; DIY softness persists
Supply chain/tariffsNo tariff commentary in release No tariff commentary in release 10% China tariff included in guide; ~$450M exposure; mitigation via pricing/sourcing/supplier negotiations; cadence H1 flat margins, H2 expansion New headwind; managed
Regional trendsNA and International both -1% (Q2) NA flat; International +3% (Q3) NA -4% (local currency) in Q4; International +2% (local currency) Mixed; Intl modest growth
Product innovationFreshWater IQ smart monitoring; Delta water filtration; Behr brand strength (#1 interior/exterior/stain) Ongoing innovation focus
Working capital/cashLiquidity $1.398B Liquidity $1.646B Liquidity $1.634B; WC to ~16% in 2025; FCF >$900M 2024 Strong FCF; WC normalizing

Management Commentary

  • Strategic and execution tone: “We wrapped up 2024 with another quarter of solid operating results… the seventh quarter in a row of year-over-year margin expansion… adjusted EPS grew 7% to $0.89” — Keith Allman .
  • Market and 2025 setup: “We expect our sales to be approximately flat to up low-single digits when adjusted for divestitures and currency… anticipate full year adjusted EPS to be in the range of $4.20 to $4.45” .
  • Segment outlook: “We expect Plumbing margins in the range of 19% to 19.5% and Decorative margins also in the range of 19% to 19.5%, resulting in a Masco operating margin of approximately 18%” .
  • Capital allocation: “Our Board approved a 7% increase in our dividend for 2025… and we expect to deploy approximately $600 million to share repurchases or acquisitions in 2025” .
  • Tariffs: “In 2025, we expect to import approximately $450 million from China… a 10% tariff… would have an annualized impact of approximately $45 million before mitigating actions… confident we will be able to mitigate” — Rick Westenberg .
  • Innovation: “FreshWater IQ… a smart monitoring system… Delta… introduced water filtration products… Behr rated #1 in interior paint, #1 in exterior paint, and #1 in exterior stain” — Keith Allman .

Q&A Highlights

  • Inventory timing in paint: Q4 Decorative saw a mid-single-digit sales benefit from timing; expected to be a headwind in early 2025; profit impact proportional to segment profitability .
  • M&A priorities: Focus on bolt-on acquisitions in paint and plumbing; technology can be a driver where “buy vs build” makes sense; remain patient and return-focused .
  • Tariff mitigation and cadence: Combination of pricing, supplier negotiations, sourcing shifts; tariffs effective Feb 4 create timing lag through inventory; expect margins roughly flat in H1 and to expand in H2 .
  • Pro vs DIY dynamic: Expect 2025 pro paint up mid-single digits and DIY down low single digits; structural shift toward “do-it-for-me” among older cohorts offset by millennial DIY activity .
  • Working capital: WC improved to 15.1% of sales in 2024 (benefit from Kichler divestiture); expected to normalize ~16% of sales in 2025 .
  • Channel inventories: No material distributor/retailer inventory build in Plumbing ahead of tariffs in Q4 .

Estimates Context

  • S&P Global (Capital IQ) consensus estimates for Q4 2024 could not be retrieved at request time due to provider rate limits; therefore, we cannot quantify beats/misses versus Street for revenue or EPS. We anchored comparisons to company-reported actuals and management guidance [Values from S&P Global were unavailable at request time].

Where estimate revisions may adjust:

  • 2025 EPS guided to $4.20–$4.45 with Masco OP margin ~18% and segment margins 19.0–19.5%, despite sales down LSD on a reported basis; if consensus assumed higher top-line, models may shift mix toward margin/price-cost execution and lower volume, with H2-weighted profitability due to tariff mitigation timing .

Key Takeaways for Investors

  • Margin resilience continues: Q4 adjusted OP margin expanded 140 bps YoY to 15.9% and adjusted EPS rose 7% despite -3% sales; management again executed cost savings and pricing to offset volume/FX/divestiture headwinds .
  • Decorative recovery in profitability: Q4 Decorative adjusted margin rose to 17.7% aided by inventory timing and efficiencies; expect timing to reverse near-term, but 2025 margin guided to ~19–19.5% .
  • 2025 algorithm: flattish ex-divestiture/FX sales, Masco OP margin ~18%, EPS $4.20–$4.45 with H2-weighted expansion as tariff mitigation layers in; near-term cadence matters for trading set-ups .
  • Tariff risk manageable: ~$45M annualized gross headwind before mitigation; diversified sourcing, pricing, and supplier offsets in place; monitoring policy uncertainty remains critical .
  • Pro over DIY continues: Pro paint strength (HSD in Q4) offsets DIY softness; portfolio skew and Home Depot partnership underpin share gains .
  • Cash returns intact: 12th dividend raise (+7% to $0.31/qtr) and ~$600M 2025 deployment capacity (buybacks/M&A) supported by >$900M 2024 FCF and 1.9x gross debt/EBITDA .
  • 2026 margin targets reiterated: Plumbing 20%, Decorative 19–20%, Masco ~18.5% — credibility reinforced by multi-quarter margin expansion through a flat market .

Appendix: Additional Data Points

  • Q4 consolidated income statement, segment detail, balance sheet, cash flow and reconciliations provided in the 8‑K exhibit .
  • Q3 2024 summary: revenue $1.983B; adjusted OP margin 18.2%; adjusted EPS $1.08; FY24 adj EPS guidance $4.05–$4.15 .
  • Q2 2024 summary: revenue $2.091B; adjusted OP margin 19.1%; adjusted EPS $1.20; FY24 adj EPS guidance $4.05–$4.20 .

Sources: Q4 2024 8-K and press release, Q4 2024 earnings call transcript; prior-quarter 8-Ks for Q2 and Q3 2024 .